Opportunity cost by Seth Godin

Opportunity cost

How much does it cost to go to a movie?

Okay, now what’s your answer if I told you that while the movie is taking place, you have to miss the final debate in the school board election, in a race where you’re tied for first?

Clearly, the stuff you miss has a cost.

Freelancers are very good at having an innate sense of opportunity cost. They realize, for example, that taking on a friend at a discount might be very expensive if it means that other, better paying work is going to have to be turned down.

Now that just about everyone is in the business of selling their time in some form, it’s important to be aware that even if something doesn’t cost you cash out of your wallet, the opportunity cost is not only real, it’s just as valuable. Not only does it cost money to say ‘no’, it costs money to say ‘yes’.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s